I think Pearler could stand apart from other investment platforms by demystifying some of the performance/risk metrics and presenting them in an easily-digestible way for novice investors. Things like Alpha, Beta, Sharpe Ratio, R-squared, standard deviation etc are useful when evaluating investments, but not very easy to understand. What is a "good" number and what is a "bad" number? What's good or bad might differ based on personal circumstances or investment strategy, but there are ways to distill these numbers into friendly representations that can guide investors without having to fully understand them, and the visual representations could even change based on a selectable investment context.. eg defensive, income, aggressive, growth etc This is something that I haven't seen done well in any existing investment platforms, so I think it's a great opportunity for Pearler to stand apart and fits in well with your brand of catering to simplified, long-term investments. Most existing offerings are definitely skewed towards traders and are resultantly complex. It's also an opportunity to gently guide novice investors along their path of investment education. This ties in slightly with my other suggestion for Discrete performance data, with colourised quantile bands.