"- Having just 3 or 4 “here are our options and what we invest in” would take so much of the stress out for people (i.e. this is our starter stocks pack, this is our environmental stocks pack)
  • I think that’s how I envisaged it working a bit more from the website - pick ’starter’ or ‘ethical’ and we can get you going. Maybe there are issues here over advice or whatever but does seem overwhelming at present
  • To be honest the information under the funds is not useful. As an example, I own VDHG, AFIC and NDQ, so I know what each of these do. However, I couldn’t gather anything at all from the tile descriptions and, in my opinion, you are actually scaring people by putting in financial jargon in there. My mates don’t even know what capitalisation means, much less what do with it, all they see is a massive number and it looks a bit scary.
  • I think you would honestly be better off stripping out the financial info and putting in your own blurb. Just a couple of lines. I know all this will be pulling from an API somewhere but like I say information for information’s sake isn’t useful. Feel like you would be better off giving this a ‘voice’ like a Vino Mofo approach or something - “why we love this ETF”. Maybe do that just for the recommends or something."